2020 SEO Strategy: Keyword Research, Audit & Link Building
What you’ll learn:
- Use keyword research to better profit from SEO
- Know the financial value of the keyword you target
- Be familiar with free and premium keyword research tools
- Understand the different types of keywords to choose the most profitable ones
- How to generate hundreds of keyword ideas quickly
- Generate a keyword plan for your SEO campaign
- Know which keywords you will be able to rank for
- Create and implement a full link building campaign
- Find the best backlinks for any website
- Analyze the competition to know how to outrank them
- Understand the what, where, when, why, and how to backlinking
- Develop an internal linking structure to boost rankings and improve link building efforts
- Know which free (and premium) tools can be used in the link building process
- Download examples of exact link building strategies to use in your own link building campaign
- Understand what an SEO audit is and why it is key to achieving top search engine rankings
- Understand the step-by-step process for performing an SEO audit to fully understand a website’s ranking potential
- View a website on how a search engine sees it
- Select the right keywords to optimize a website for
- Use a variety of on-page optimization techniques to increase search engine rankings
- Properly optimize website content for maximum SEO results
- Know a website’s speed, what slows it down and how to fix it
- Understand the importance of a website set-up to convert visitors
- Set-up and use top reports from top search engine tools
- How to get web pages indexed quickly in search engines
- See how well your website is set-up to rank in search engines and track results
- Determine who your online competitors are
- See what competitors are doing and how to outperform their SEO efforts
- Determine how to outrank and outperform your competition
