We are going to talk about the basics of SEO.
The first thing to know is that SEO stands for Search Engine Optimization, and the second thing to know is that if you want to be successful on the internet you must learn about, and utilize SEO techniques on your website.
When you use proper SEO techniques on your website, you will see an increase in the traffic that visits your site, an increase in sales, and an increase in the money you make.
The most important aspect of SEO is having the proper keywords for your site, and the proper use of those keywords.
Keyword research is essential for any type of site on the web because it will ensure that you are using the right keywords for your site.
A keyword is something that describes your site, for instance, if you are selling flowers some of your keywords may be:
- flowers
- roses
- vases
- and plants to name a few.
Once you have your keywords they need to be used properly in every area of your site.
Your domain name should contain one of your keywords, all of your content, whether written or video, should contain keywords at the rate of 3-4%.
The better use you make of keywords the higher your rankings will climb on the big three search engines.
The higher your ranking the better.
Another of the basics of SEO is content, content will be the articles, videos, and other items you put on your site such as infographics.
You must change your content frequently, if you do not change content the search engine bots will penalize your site and lower your rankings.
When it comes to content, headers, sub-headers, Meta tags, and even the tags on videos need to have one of your keywords included.
These are the basics of SEO, there is more to learn, but there are many places to get the information you need.
Do not be overwhelmed, there is a lot of software, and people that can help you with your SEO goals.
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